Changelog

Platform updates

New features, model upgrades, and improvements

shipped to Content24.

September 2026

Feature

AI Music for video and campaigns

Generate original tracks from a short brief and download for ads, social, and product videos.

Describe genre, mood, and tempo in AI Music. Add lyrics or keep it instrumental, preview the track, and export the file. Works alongside AI Video and Marketing Lab so sound stays in the same workspace as your cut.

Feature

AI Agents for marketing teams

Chat with specialist agents that draft campaigns and social posts as review cards.

Marketing Team covers full launches with shared brief context. Social focuses on captions and visuals for major platforms. Review and edit each card, generate visuals when you need them, and save only what you keep. Nothing goes live without your approval.

August 2026

Feature

Marketing Lab avatar presenters

Add talking-head presenters to UGC-style ads and product explainers inside Marketing Lab.

Pick an avatar, paste a script, and generate presenter-led cuts without leaving the lab workflow. Lip-sync and framing controls ship for common vertical and square ad sizes.

Improvement

Multilingual voiceovers in Marketing Lab

Generate the same ad script in eight languages with matched pacing for social cuts.

Marketing Lab now supports Danish, German, English, Spanish, French, Polish, Portuguese, and Turkish voice output. Swap language on a draft without rebuilding the visual timeline.

Feature

Cinema Lab scene extensions and reframes

Extend clips, reframe for vertical, and batch-export story cuts from one timeline.

Cinema Lab adds generative extend for short scene continuations, one-click vertical reframes, and batch export presets for paid social and YouTube. Color profiles from your brand kit apply on export.

Improvement

Creative Lab template packs

New starter layouts for carousels, launch grids, and paid social safe zones.

Browse updated template packs with platform safe zones baked in. Duplicate to your workspace, swap brand colors from your kit, and hand off assets to AI Workflows for resizing.

July 2026

Feature

AI Marketing Lab, Creative Lab, and Cinema Studio

Three dedicated labs for campaign video, creative formats, and cinematic storytelling, now live on Content24.

AI Marketing Lab ships branded ads, product trailers, and promotional spots from one workflow. Creative Lab covers formats from social reels to lifestyle UGC. Cinema Studio adds cinematic scenes, longer narratives, and polished story cuts. All three connect to your brand kit and export without leaving the platform.

Feature

Extensive prompt library

Over 150 templates across video, image, copy, and social, ready to customize.

Browse by format, industry, and campaign goal. Save favorites to your workspace and insert templates into Writer, Image, Video, or Chat in one click.

Models

GPT-5.6 and new image models

Latest OpenAI models plus dedicated image generators for product and lifestyle shots.

GPT-5.6 rolls out across Writer and Chat. Three new image models join AI Image, optimized for product photography, lifestyle scenes, and text-heavy layouts.

June 2026

Feature

Video timeline editor with trim, captions, and b-roll

Edit AI-generated clips on a lightweight timeline, cut scenes, add text overlays, and drop in b-roll.

The new timeline sits inside AI Video. Trim clips, split scenes, add branded captions, and layer stock or generated b-roll before export. No round-trip to external editors for simple social cuts.

Models

GPT-5.5 across the platform

OpenAI's GPT-5.5 is available in Writer, Chat, and Image.

Better reasoning, stronger brand-rule following, and higher-quality drafts on complex briefs. Select GPT-5.5 per project or set it as your workspace default.

May 2026

Feature

Batch image generation and style presets

Generate dozens of on-brand variants from one prompt and save reusable style presets.

Queue up to 24 images in a single run, each with aspect-ratio and style controls. Save preset combinations, lighting, palette, camera angle, and apply them across campaigns.

Feature

Team workspaces and shared brand kits

Organize clients or brands in dedicated workspaces with shared assets and permissions.

Create workspaces per brand or client, invite teammates with role-based access, and share brand kits, templates, and outputs without duplicating files across accounts.

Improvement

Brand voice 2.0 in AI Writer

Richer tone controls, glossary support, and tighter alignment with your brand kit.

Writer now reads your full brand kit, voice, banned phrases, product names, and glossary terms. Tone sliders cover formality, energy, and technical depth.

April 2026

Feature

AI Social Suite, create and preview social posts

Connect Instagram, Facebook, LinkedIn, X, and TikTok, preview posts before publishing.

Connect channels, draft platform-aware captions, and preview carousels from one workspace. Scheduling rolls out in phases, join the waitlist for the next wave of access.

March 2026

Feature

New AI Image tools: remove background, upscale, expand

Three new editing tools ship alongside generation, no export required.

Remove backgrounds in one click, upscale assets to 4K for print, and expand canvas with generative fill. All three run in the editor panel with undo history and before/after compare.

February 2026

Feature

Video editor tools: transitions, text, and audio mix

Polish AI video output with transitions, lower-thirds, and simple audio leveling.

Add cross-dissolves and cuts, drop in lower-thirds from your brand kit, and balance voiceover against music. Export to vertical, square, or landscape in one click.

Improvement

Workflows v2, parallel steps and scheduled runs

Run independent steps in parallel and schedule workflows to execute overnight.

Workflows now support branching and parallel tasks, e.g. generate copy, images, and video at the same time. Schedule runs for off-hours so campaigns are ready when your team logs in.

January 2026

Feature

Content24 platform launch

The all-in-one AI creative and marketing platform is live.

Writer, Image, Video, Chat, Audio, Workflows, and Teams ship on day one. One workspace, one subscription, create and ship campaigns without juggling separate tools.

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