Changelog
New features, model upgrades, and improvements
shipped to Content24.
Three dedicated labs for campaign video, creative formats, and cinematic storytelling — now live on Content24.
AI Marketing Lab ships branded ads, product trailers, and promotional spots from one workflow. Creative Lab covers formats from social reels to lifestyle UGC. Cinema Studio adds cinematic scenes, longer narratives, and polished story cuts. All three connect to your brand kit and export without leaving the platform.
Over 150 templates across video, image, copy, and social — ready to customize.
Browse by format, industry, and campaign goal. Save favorites to your workspace and insert templates into Writer, Image, Video, or Chat in one click.
Latest OpenAI models plus dedicated image generators for product and lifestyle shots.
GPT-5.6 rolls out across Writer and Chat. Three new image models join AI Image — optimized for product photography, lifestyle scenes, and text-heavy layouts.
Edit AI-generated clips on a lightweight timeline — cut scenes, add text overlays, and drop in b-roll.
The new timeline sits inside AI Video. Trim clips, split scenes, add branded captions, and layer stock or generated b-roll before export. No round-trip to external editors for simple social cuts.
OpenAI's GPT-5.5 is available in Writer, Chat, and Image.
Better reasoning, stronger brand-rule following, and higher-quality drafts on complex briefs. Select GPT-5.5 per project or set it as your workspace default.
Generate dozens of on-brand variants from one prompt and save reusable style presets.
Queue up to 24 images in a single run, each with aspect-ratio and style controls. Save preset combinations — lighting, palette, camera angle — and apply them across campaigns.
Organize clients or brands in dedicated workspaces with shared assets and permissions.
Create workspaces per brand or client, invite teammates with role-based access, and share brand kits, templates, and outputs without duplicating files across accounts.
Richer tone controls, glossary support, and tighter alignment with your brand kit.
Writer now reads your full brand kit — voice, banned phrases, product names, and glossary terms. Tone sliders cover formality, energy, and technical depth.
Connect Instagram, Facebook, LinkedIn, X, and TikTok — preview posts before publishing.
Connect channels, draft platform-aware captions, and preview carousels from one workspace. Scheduling rolls out in phases — join the waitlist for the next wave of access.
Three new editing tools ship alongside generation — no export required.
Remove backgrounds in one click, upscale assets to 4K for print, and expand canvas with generative fill. All three run in the editor panel with undo history and before/after compare.
Polish AI video output with transitions, lower-thirds, and simple audio leveling.
Add cross-dissolves and cuts, drop in lower-thirds from your brand kit, and balance voiceover against music. Export to vertical, square, or landscape in one click.
Run independent steps in parallel and schedule workflows to execute overnight.
Workflows now support branching and parallel tasks — e.g. generate copy, images, and video at the same time. Schedule runs for off-hours so campaigns are ready when your team logs in.
The all-in-one AI creative and marketing platform is live.
Writer, Image, Video, Chat, Audio, Workflows, and Teams ship on day one. One workspace, one subscription — create and ship campaigns without juggling separate tools.
AI video tools
Guide · Jul 31, 2026
Platform comparison
Guide · Jul 29, 2026
AI video marketing
Guide · Jul 27, 2026
Newsletter
Product updates, AI marketing tips, and launch news.
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