Citrus AI: the UK medical scribe, the other Citrus products, and what clinics actually buy

Search Citrus AI and the result that matches a clinic is getcitrus.ai, from VMLP AI Healthcare in London. It markets an outpatient assistant: transcribe the consultation, structure the note, search the record in chat, send reminders. That is a medical scribe workflow, not a social media tool. If you are a marketer who wandered in from a keyword list, the useful question is still "which Citrus?" because at least two other products use the name.

What getcitrus.ai sells

The pitch is time. A clinician talks, the system turns speech or a voice note into a structured record, then helps with follow-up. Features on the site include anonymising records before upload, chatting with the file to pull a fact, transcription into professional notes, and automated text reminders. The company presents itself as aligned with UK GDPR, the Data Protection Act 2018, NHS Digital expectations and the Caldicott principles, with hosting described as UK/EU. Those claims belong in a DPIA, not in a tweet. Ask for the current DPA, sub-processors and where audio lives after the visit.

Pricing, as published

• Free: 1 case a day (up to 100 pages) and 10 minutes of transcription a day.
• Consultation transcriber: £25 a month for 1,000 minutes.
• Medical records analyser: £29 a month for 10,000 pages.
• Combined: £49 a month for both allowances.
• Discharge summary: listed as coming soon.

Enterprise and NHS procurement will not live on those cards. If you are a practice manager, treat the public numbers as a trial ladder. If you are a journalist, re-check getcitrus.ai before you quote them. Scribe vendors change caps quietly.

The other products named Citrus AI

citrus-ai.io describes an embedded "socially intelligent" layer for conversational AI: read user friction, build rapport, steer toward an outcome. That is a conversion stack, sometimes shown in a patient-follow-through example, not a clinic EHR. citrusai.net has been an iOS wrapper around several chat models. None of these is a drop-in for the other. Match the domain to the job or you will brief the wrong vendor.

What this has to do with marketing teams

Almost nothing, directly, and that is the point. Healthcare copy still has to be accurate, reviewable and dull in the right places. A scribe that writes the clinical note is not a licence to generate public health ads from the same transcript. Keep patient audio out of your marketing stack. Keep campaign drafts in a workspace with a brand voice and a human editor. For the wider news cycle, see healthcare AI news today.

If your actual job is clinic marketing (the website, the recall campaign, the explanation of a new service) you still need writing, images and a consistent voice, not a transcription bot. That work sits in AI Writer and the Brand Kit, with a clinician reviewing claims before anything goes live.

Questions a clinic should ask

• Where is audio stored, for how long, and who can replay it?
• Is the model trained on our consultations? If not, say so in writing.
• What happens on a bad transcript: edit in place, or a silent wrong drug name?
• Who is the data controller, and is there a UK GDPR article 28 processor agreement?
• Does it integrate with the EHR you already pay for, or does it create a second record?

Frequently asked questions

Is Citrus AI an NHS product?

No. It is a private vendor that says it follows NHS-oriented standards. "NHS partner" language on a homepage is not the same as being on a national procurement framework. Ask which framework, which trust, and for which module.

Can I use Citrus AI for marketing copy?

Not if you mean the medical scribe. That tool is for clinical documentation. Using visit audio to write ads would be a governance failure even if the copy sounded fine.

The short version

Citrus AI in most clinic searches is a UK scribe and records assistant at getcitrus.ai. Other Citrus products exist. Marketing teams should not mix clinical audio with campaign tools. For brand work, try Content24 free.