General
Magnific
- Written by
- Content24
- Published
- Nov 2, 2026
- Read time
- 6 min read
If you typed Magnific into a search box, you probably want the upscaler. That tool is still there. The name now sits on a much bigger product, and the two sites are easy to mix up.
The rename
On 28 April 2026 Freepik put the Magnific name on the whole platform. Freepik says the account, the plan, and the credits came with the rename. New signups go to magnific.com. The older magnific.ai site stays open for people who already had a subscription there. Freepik bought the original upscaler in 2024. The April 2026 change is the moment the stock site and the AI tools started sharing one brand.
magnific.com is the current workspace: image, video, audio, and 3D, plus a stock library they count at more than 250 million assets. That number is theirs. magnific.ai is the original upscaler, kept running for existing users. If a colleague says "I am in Magnific" ask which address is in the bar.
What the upscaler does
You upload a JPG, PNG, or WEBP and ask for a larger file. Their page talks about going as far as 16 times on supported settings, and about bulk uploads (up to 20 images if you are on a paid plan, two if you are not).
There are two moods. Classic mostly sharpens what is already in the picture. The Magnific model adds texture. A Creativity slider pushes it further from the original. A Resemblance slider pulls it back. That second mood is why designers liked it. A soft render can come back with pores, fabric, and grit. It is also why product teams get nervous. The model can invent a stitch, a logo, or a label that was never on the object.
They say uploaded images are not used to train their models. Worth reading on their site before you drop in an unreleased packshot.
Credits
Plans are credit based, and the rules are not the same for every model. On some paid tiers the basic upscaler does not spend credits, while the Magnific model does. Hover the button before you run a batch. The public price page moves, so check magnific.com the day you pay rather than trusting a screenshot from last quarter.
When it is the right tab
Open it when you already have a picture and the file is too small, or when you want that extra texture on a concept. If the job is the campaign around the picture, the copy, the cutdowns, the versions for each channel, you will still leave this tab. We keep a separate note on that split in Magnific and a marketing workspace.